Design strategy to connect Kannur handloom to existing online channels.
The project attempts to devise strategies to introduce handloom products from Kannur to existing online channels for handloom and handicrafts in India, which would benefit the handloom clusters.
METHODOLOGY
The research focused on Kannur handloom cooperatives and handloom e-commerce platforms, aiming to explore new opportunities for these cooperatives in the digital marketplace. A holistic understanding of available online channels for handlooms and the dynamics of Kannur's handloom cooperatives was essential. The study adopted the IDEO design thinking approach to ensure a structured and user-centered process.
The research's scope was to create opportunities for cooperatives to tap into e-commerce platforms, enhancing market reach and introducing Indian crafts to online consumers. However, the study acknowledged limitations, such as the lack of direct control over onboarding products onto these platforms. The process requires iterative testing and further research to achieve long-term results.
KEY FINDINGS
The project focused on finding and analysing the data gathered from the cooperative through S.W.O.T analysis, PESTEL analysis and Porter's five forces to understand different aspects affecting the craft. It was found that they lacked orders and at that moment they had declining orders and losing old clients.
IMPLEMENTATION
Online marketplaces were identified according to the needs of the cooperative, which they could easily incorporate into their system. Irinav handloom cooperatives were successfully connected and onboarded with two such brands/organisations.
The project was awarded the best post-graduation project, M.des 2023.
Product Photoshoot
Product Photoshoot
Product Photoshoot
Product Photoshoot
Kalliassery cooperative
Kalliassery cooperative
Kazhirode cooperative
